International Journal of Gender Studies · Accepted 7 July 2026
Business Growth and Sustainability Strategies among Young Women Entrepreneurs in Goma Division, Mukono Municipality, Mukono District, Uganda
Proscovia Nalwadda & Henry Lukwago
Vol. 11, Issue 1, No. 3 (2026), pp. 37–53
Abstract
This study examined the practices and strategies young women entrepreneurs use to grow and sustain their businesses in Goma Division, Mukono Municipality. Using an interpretive phenomenological design, six young women running SMEs with demonstrated continuity were purposively selected, and open-ended interviews were analysed thematically. Drawing on Bandura’s social cognitive theory, the findings show how personal factors — confidence, perseverance, financial discipline, and a commitment to learning — interact with environmental influences such as access to loans, social networks, market competition, regulation and regional background to produce behaviours like saving, reinvesting profits, branding, record-keeping, legal compliance and networking. The study extends social cognitive theory by showing that entrepreneurial growth among young women is also socially and culturally embedded — shaped by tribal identity, regional origin, social capital, informal finance and gendered experience — and recommends gender-sensitive policies, affordable finance, training, mentorship, and a resilience framework for sustaining women-owned enterprises.
Cite this
Nalwadda, P. & Lukwago, H. (2026). Business Growth and Sustainability Strategies among Young Women Entrepreneurs in Goma Division, Mukono Municipality, Mukono District, Uganda. International Journal of Gender Studies, 11(1), 37–53. https://doi.org/10.47604/ijgs.3856